we help you take control of the interaction with your customer

We do not consider proactivity as a goal in itself, but rather as a strategy to achieve your growth targets in a controllable manner.
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Proactivity is not about persuasion, but all about timing.

We deliver whatever a customer needs, however they want it. This seems to be the motto that describes the commercial strategy of most European companies. They have grown in response to the structural needs of their customers. Quite often that responsiveness has led them to secure a more than respectable market position. And through dedication and flexibility they have often been able to build lasting relationships with their customers. A new problem for the customer means a new opportunity for the company.

But what happens next? What if the customers decide to fulfill their needs in a different way? What if there is unwanted competition? Or what if managers and CEO’s are no longer satisfied with the status quo and decide to take the future of the company into their own hands?

We see far too many European companies that have grown in response to the needs of their customers but that do not succeed in introducing their offerings to their target customers early enough. As a result, a large part of the decision process is actually already completed. The added value which could have been offered through customisation and proper advice has become irrelevant and the price is driven downwards accordingly.

If this sounds familiar we would love to invite you to get to know our company better.

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Customer testimonials

Sven Steemans
Allimex Industrial Products

Lotta de Meulenaere / CMO
Bancontact Payconiq Company

Chris Heyndrickx
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