But what happens next? What if the customers decide to fulfill their needs in a different way? What if there is unwanted competition? Or what if managers and CEO’s are no longer satisfied with the status quo and decide to take the future of the company into their own hands?
We see far too many European companies that have grown in response to the needs of their customers but that do not succeed in introducing their offerings to their target customers early enough. As a result, a large part of the decision process is actually already completed. The added value which could have been offered through customisation and proper advice has become irrelevant and the price is driven downwards accordingly.
If this sounds familiar we would love to invite you to get to know our company better. Discover our approach